Directory
iGaming Company Directory
Operators, game studios, platform and sportsbook providers, payments, identity and testing, data, affiliates, media, regulators and law firms covered by iGaming Times.
732 companies across the industry: iGaming software providers and game studios, turnkey and white-label platform providers, licensed operators, payment providers, affiliates, regulators and law firms. Each profile carries the company's HQ, the jurisdictions it is licensed in and every story we have published about it.
Who we list
Hundreds of companies across the iGaming supply chain: licensed operators, game studios and content aggregators, platform and sportsbook providers, payment companies, identity and geolocation vendors, testing laboratories, data suppliers, affiliates, media, regulators and law firms. Each profile is written from the company's own published information and links to every story iGaming Times has covered them in. Use the sector pages to browse a category, the filter to narrow by segment, or search by name. Verified profiles are confirmed directly by the company.
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BetMGM
OperatorsUnited StatesBetMGM is a US online sports betting, online casino and poker operator formed in 2018 as a fifty-fifty joint venture between MGM Resorts International and Entain, headquartered in New Jersey. It operates the BetMGM sportsbook in more than twenty states plus Ontario, online casino in New Jersey, Michigan, Pennsylvania and West Virginia where it is among the market leaders, and BetMGM Poker on shared liquidity across several states, using Entain's technology platform and MGM's casino brand and rewards programme. The business turned profitable on an EBITDA basis in 2025 and is the largest online casino operator in the United States by revenue.
Betmotion
OperatorsBrazilBetmotion is an online sports betting, casino and bingo operator serving Brazil and Latin America since 2009, one of the earliest brands in the Brazilian market, now licensed under Brazil's federal fixed-odds betting regime and localised with Pix payments, video bingo and Brazilian football content. It is operated by a Malta-based group and has sponsored Brazilian football clubs.

Betnacional
OperatorsBrazilBetnacional is one of the largest Brazilian-founded sportsbooks, operated by NSX Brasil S.A. from Recife with a second base in São Paulo. It is licensed by the Secretariat of Prizes and Bets, the body inside the Ministry of Finance that regulates the market opened in January 2025. Its parent, NSX Group, built its own betting platform and initially sold it to third-party operators before deciding to reserve it for its own brands, which include Betnacional alongside Mrjack, Pagbet and Betpix. That vertical structure, owning both the technology and the consumer brands, is unusual among the Brazilian challengers, most of which licence a platform from an established European supplier. NSX Brasil holds GLI-33 certification from Gaming Laboratories International, one of the technical requirements of the Brazilian regime.

BetOlimp South Africa
OperatorsSouth AfricaBetOlimp is a South Africa facing online betting and gaming platform that combines sportsbook betting with casino content on one account. On its own site, it presents itself primarily as a sportsbook brand, offering pre match and live betting across thousands of sporting events each month, while also supporting casino, live games, lucky numbers and virtual products. The site states that BetOlimp is operated by O L I M P (Pty) Ltd and is licensed and regulated by the Western Cape Gambling & Racing Board.

betPawa
OperatorsKenyabetPawa is a pan-African online sports betting operator licensed in Kenya, Nigeria, Ghana, Uganda, Tanzania, Zambia, Cameroon, Malawi, Mozambique and other markets, built around low minimum stakes, mobile-money deposits and a light app for low-bandwidth users. Founded in 2014 by a Danish-led team and run from Nairobi with operations across the continent, it has grown to one of the largest operators by customers in several of its markets and sponsors football leagues and national teams.
BetPlay
OperatorsColombiaBetPlay is Colombia's largest online sports betting and casino operator, licensed by Coljuegos since the market opened in 2017 and operated by Corredor Empresarial, a Colombian company that also runs retail betting and lottery distribution. It is the title sponsor of the Colombian football league and holds a leading share of the country's regulated online market, with a sportsbook, casino and live casino on its platform.

Betr
OperatorsUnited StatesBetr is a US sports betting and media company founded in 2022 by Joey Levy and Jake Paul and headquartered in Miami, built around micro-betting on individual in-game events such as the next pitch or play. It operates a licensed sportsbook in a number of states, a peer-to-peer fantasy product, Betr Picks, in states where fantasy is permitted, and a media arm producing sports content for social channels. The company has raised venture funding, has scaled its state footprint up and down as licensing costs dictated, and made a public takeover approach for PointsBet in 2025 that was ultimately unsuccessful.

betr Entertainment
OperatorsAustraliabetr Entertainment is an ASX-listed Australian wagering operator, trading under the code BBT, formed by the 2024 merger of BlueBet and the betr brand. BlueBet acquired NDT Pty Ltd, the owner of betr, through an asset purchase announced on 11 April 2024 in return for roughly 265.4 million shares. The combination brought together two of the most recognisable names in Australian bookmaking: Matthew Tripp, who had earlier built Sportsbet, as chairman of betr, and Michael Sullivan as executive chairman of BlueBet, with Tripp taking over the chair in January 2025. Customers were migrated onto BlueBet's proprietary platform and the consumer brand became betr on 14 August 2024, ahead of the spring racing carnival. The company renamed to match in April 2025. It is a separate business from the American Betr, the Miami micro-betting company founded in 2022 by Joey Levy and Jake Paul, which shares the name and nothing else.

Betsafe
OperatorsSwedenBetsafe is an online sportsbook, casino and poker brand founded in 2006 and owned by the Betsson group since 2011, licensed in Sweden, Lithuania, Estonia, Latvia, Denmark, Ontario and other regulated markets. It operates on Betsson's proprietary platform with the group's sportsbook and casino aggregation, and is one of Betsson's principal brands in the Nordic and Baltic markets, where it has been a long-running football and ice hockey sponsor. The brand is run from Betsson's operational headquarters in Malta.

Betsoft Gaming
SuppliersMaltaBetsoft Gaming is a casino game studio founded in 2006 and headquartered in Malta, known for its 3D cinematic slots including the Slots3 series and titles such as The Slotfather and Good Girl Bad Girl, and for a catalogue of more than 200 slots, table games and instant games distributed to operators in Europe, Latin America, Asia and crypto-facing markets through aggregators and direct integrations. Its games are certified in Malta, Britain, Italy, Spain, Romania, Colombia and other regulated markets.
Betsson
OperatorsSwedenBetsson AB is a Swedish online gambling group listed on Nasdaq Stockholm, with operational headquarters in Malta, operating a portfolio of more than twenty sportsbook and casino brands including Betsson, Betsafe, NordicBet, Rizk, Guts, CasinoEuro and Jalla Casino on its proprietary platform. It holds licences in Sweden, Denmark, Estonia, Latvia, Lithuania, Italy, Greece, Croatia, Georgia, Argentina, Colombia, Peru, Mexico and Brazil, among others, and has grown its Latin American business into a major part of the group through local licences and acquisitions. Founded in 1963 as a land-based business and online since 2000, Betsson also supplies its sportsbook and platform to third parties on a B2B basis and reports annual revenue above one billion euros.

BetStarters
PlatformsMaltaBetStarters is a Malta-based iGaming platform and sportsbook provider supplying turnkey and white-label solutions to operators. Its stack includes a player account management platform, a sportsbook with managed trading and risk, casino and live casino aggregation, payments integrations, bonus and CRM tools, and a back office, offered with licensing support for operators entering regulated and emerging markets. The company targets start-up and mid-sized operators in Europe, Latin America and Africa and sells on set-up fees plus revenue share.

Betsul
OperatorsBrazilBetsul is a Brazilian online sports betting and casino operator founded in 2018, among the earlier domestic brands in the Brazilian market and licensed under the federal regime that took effect in January 2025, offering a sportsbook focused on Brazilian football, casino games and Pix payments. It has sponsored Brazilian football clubs and positions itself as a Brazilian-owned operator.

Better Collective
AffiliatesDenmarkBetter Collective is a digital sports media group headquartered in Copenhagen and listed on Nasdaq Stockholm and Nasdaq Copenhagen. It owns sports and esports media brands including Action Network, VegasInsider, Playmaker, Bolavip, HLTV and Futbin, and earns revenue by referring their audiences to licensed betting operators on revenue-share and CPA terms, alongside subscriptions and advertising. The group operates two divisions, sports media and esports media, with offices across Europe, North America, South America and Asia and more than a thousand employees. It reports under Danish company registration 27652913 and publishes annual and quarterly reports as a listed company. Better Collective is the largest listed affiliate business in the industry by revenue.

Betting and Gaming Council
OtherUnited KingdomThe Betting and Gaming Council (BGC) is the standards body and trade association for Britain's regulated betting and gaming industry, formed in 2019 from the merger of the Association of British Bookmakers and the Remote Gambling Association, representing betting shops, online operators, casinos and bingo clubs. It negotiates with government and the Gambling Commission on regulation, ran the industry's voluntary safer-gambling commitments including the whistle-to-whistle advertising ban, and publishes economic and employment data for the sector.

BettingJobs
OtherUnited KingdomBettingJobs is a recruitment consultancy specialising in the iGaming, sports betting, online casino, esports and lottery sectors. Founded in 2003 and headquartered in Scotland, it places candidates with operators and suppliers in more than ninety countries across ten practice areas: executive, marketing, IT and technical, analytics and BI, commercial, trading and sportsbook, operations and payments, compliance and legal, product, and HR and finance. It runs a job board used across the industry alongside retained and contingent search, and publishes salary and hiring data for the sector.

Bettorify
PlatformsCosta RicaBettorify is a Costa Rica-based sportsbook and casino platform provider serving operators in Latin America and other emerging markets. It supplies a pay-per-head and turnkey sportsbook with pricing and risk management, casino and live casino content through aggregation partners, a player account system, payments integrations including local Latin American methods and cryptocurrency, and agent-based distribution tools used in the region. The company sells to bookmakers moving from offline or agent networks to digital platforms and to new operators launching in newly regulating Latin American markets.

Bettorlogic
SuppliersUnited KingdomBettorlogic is a London-based sports betting content company founded in 2009 that turns sports data into automated betting insights, statistics and natural-language content for sportsbooks, affiliates and media, delivered through widgets and APIs that surface data-driven angles on upcoming events and markets. It works with operators and data providers across Europe and North America and adds generative AI to its editorial and localisation tools.

Bettormetrics
SuppliersUnited KingdomBettormetrics is a London-based sportsbook analytics company that benchmarks operators' pricing, margin, market availability, suspension and bet acceptance against competitors using machine-learning models built on odds data, giving trading and product teams a measure of how efficient their sportsbook is and where it loses bettors. It sells to operators, suppliers and investors and publishes research on sportsbook performance across regulated markets.

BetVictor
OperatorsUnited KingdomBetVictor is a Gibraltar-based online sportsbook and casino operator descended from the Victor Chandler bookmaking business founded in London in 1946, and one of the longest-established brands in British betting. It holds licences from the Gambling Commission in Britain and in Gibraltar, Ireland and other markets, operates the BetVictor sportsbook, casino and poker products and the Parimatch brand in Britain under licence, and has historically been a leader in moving offshore to Gibraltar in the late 1990s and in online betting. The company is privately owned and headquartered in Gibraltar.
Betway
OperatorsMaltaBetway is an international online sportsbook and casino brand operated by Super Group, the New York-listed company that also runs the Spin casino brands. Launched in 2006, Betway holds licences in Britain, Ireland, Spain, Italy, Denmark, Germany, Ontario and several African markets including South Africa, Nigeria, Kenya, Zambia and Ghana, and built its brand through extensive sports sponsorship in football, esports, darts and cricket. Super Group withdrew Betway from the United States online market in 2025 after concluding the market did not justify further investment, and now concentrates the brand on Europe, Africa, Canada and Latin America. It runs on Super Group's own technology platform.
Betwinner
OperatorsCyprusBetwinner is an international bookmaker and online casino offering a wide range of sports betting and casino games. The platform operates in Asia, Latin America, the CIS, and Africa, with Africa being its main region of presence, holding local licenses in Kenya, Nigeria, Zambia, DRC, Ghana, Tanzania, Cameroon, Mozambique, and Ethiopia.

BF Games
BF Games has been an established iGaming studio since 2013, creating classic and modern online slots designed for engaging play. With an extensive library of over 200 unique slots including 55+ dice games, the developer combines striking visuals, immersive audio, and well-balanced mechanics. Whether players prefer traditional fruit machines or narrative-led adventures, BF Games offers smooth, responsive performance across all mobile devices and desktops. Every title is carefully engineered to provide intuitive, clear gameplay and reliable fair play, ensuring a thoroughly enjoyable experience.

BGaming
SuppliersMaltaBGaming is a Malta-headquartered casino game studio developing slots, table games, crash games and instant win titles, and one of the studios most closely associated with the crypto casino sector, where its provably fair versions and fast-paced titles such as Aviamasters and its Elvis Frog series became staples. Founded in 2018, it has expanded into regulated markets with certifications in Malta, Britain, Romania, Greece, Italy, Spain, Argentina and elsewhere, and distributes more than 150 games to operators through direct integrations and aggregators. BGaming also runs network promotions and a branded-game programme for operators.

Big Time Gaming
SuppliersAustraliaBig Time Gaming is a Sydney-based casino game studio founded in 2011 and acquired by Evolution in 2021, best known for inventing the Megaways mechanic, in which the number of symbols per reel varies each spin to produce up to hundreds of thousands of ways to win, which it licenses to dozens of other studios and which became one of the most-used slot formats in the industry. Its own titles include Bonanza, Extra Chilli, Danger High Voltage and Who Wants to Be a Millionaire Megaways, certified in Britain, Sweden, Malta, Ontario, the American online casino states and other markets and distributed through Evolution.

Big Win Board
AffiliatesSwedenBig Win Board is a Swedish-run slot review and online casino comparison site aimed at players who follow new slot releases. It publishes reviews of individual slot games with mathematical detail (return to player, volatility, maximum win and feature mechanics), tracks release calendars from game studios, reports on jackpot and big-win events, and runs a community forum, alongside affiliate listings of licensed casinos by market. The site is one of the most-read slot-specialist publications in the affiliate sector and is regularly cited by studios in their release announcements.

Blackjack.org
AffiliatesUnited StatesBlackjack.org is not an online casino operator itself. It is an information and affiliate style gambling website focused on blackjack content, offering game guides, strategy resources, calculators, casino reviews, and recommendation pages for players looking for online blackjack and related casino products. The site describes itself as helping users find and compare the best blackjack sites online, and it also publishes broader casino content beyond blackjack alone.

Blask
SuppliersCyprusBlask is an AI market intelligence platform for the online gambling industry, founded in 2023 and headquartered in Limassol, that models traffic, market share and player interest across operators and countries from public signals and its own data, giving operators, suppliers, affiliates and investors a view of who is growing in which market. It publishes country and operator rankings and sells subscriptions to its dashboards and data.
Blik
PaymentsPolandBlik is Poland's mobile payment scheme, operated by Polski Standard Płatności and owned by the country's major banks, launched in 2015 and used through banking apps to pay online, in shops and between people with a six-digit code. It is the leading deposit method for Poland's licensed online betting operators under the state-monopoly casino regime, and has expanded to Slovakia and Romania.

Bloomberry Resorts
OperatorsPhilippinesBloomberry Resorts is a Philippine integrated resort developer and operator, listed on the Philippine Stock Exchange under the ticker BLOOM and majority owned by the businessman Enrique K. Razon Jr, who chairs it. It was founded on 3 May 1999 and is headquartered at Solaire Resort Entertainment City in Parañaque, Metro Manila. Solaire Resort Entertainment City opened on 7 April 2013 as the first property in Entertainment City, the Manila gaming district PAGCOR created to compete with Macau and Singapore, at a cost of around 1.2 billion dollars. A second property, Solaire Resort North in Quezon City, followed in 2024. Bloomberry is the clearest test of whether the Philippines can hold integrated-resort visitation against the far larger Macau and Singapore markets.

Bluberi
SuppliersUnited StatesBluberi is a slot machine manufacturer founded in Quebec in 1995 and now headquartered in Las Vegas, supplying cabinets and games such as Devil's Lock and Mongolian Treasure to commercial and tribal casinos across the United States and Canada, with growing licensing in the regulated American states. It has expanded rapidly since a 2019 recapitalisation and moved into online versions of its land-based titles.

Blueprint Gaming
SuppliersUnited KingdomBlueprint Gaming is a British casino game studio based in Newark, Nottinghamshire, and owned by Germany's Gauselmann Group (Merkur), developing slots for online and land-based markets including the Fishin' Frenzy series, Eye of Horus, Ted, Rick and Morty Megaways and its Jackpot King progressive network, with a large share of the British retail and online slot market. Founded in 2001 and acquired by Gauselmann in 2008, it holds certifications in Britain, Spain, Italy, Germany, the Netherlands, Ontario, the American online casino states and other regulated markets, distributes directly and through aggregators, and licenses branded content from television and film.

BMM Testlabs
SuppliersUnited StatesBMM Testlabs is an independent gaming testing laboratory and technical consultancy founded in 1981 and headquartered in Las Vegas, certifying slot machines, online casino games, random number generators, platforms, sportsbooks and lottery systems against regulators' technical standards in more than 100 jurisdictions across North America, Europe, Latin America, Africa and Asia-Pacific. It is the oldest private gaming test laboratory, is approved by regulators from Nevada to the Malta Gaming Authority, and provides cybersecurity, compliance and audit services alongside certification from laboratories in the United States, Australia, Europe, South Africa and elsewhere.
Boku
PaymentsUnited KingdomBoku is a London-listed mobile payments company founded in 2008 providing carrier billing and mobile wallet acceptance to online merchants through a single integration, connecting to mobile-money and wallet schemes across Asia, Africa, Latin America and Europe, with licensed gambling and lottery operators among its merchant categories in markets where carrier billing and wallets are permitted for gambling. It is headquartered in London with operations in San Francisco and Asia.

BonusFinder.com
AffiliatesNetherlandsBonusFinder is an online casino and sports betting comparison site founded in 2017 and acquired by Gambling.com Group in 2022. It publishes reviews of licensed operators and their sign-up offers, with a US arm covering regulated online casino states (New Jersey, Pennsylvania, Michigan, Connecticut, Delaware, Rhode Island and West Virginia) and sports betting in more than thirty states, plus editions in more than ten international markets. The site reports around 2.5 million users a year and more than 500 brand reviews, tests operators' platforms directly, and earns affiliate commission on player registrations. Its European operations were run from the Netherlands before the acquisition.

Boomerang Partners
AffiliatesCyprusBoomerang Partners is a Cyprus-based iGaming affiliate programme promoting the group's own casino and sportsbook brands, including LamaBet, Blitz, BetiBet and ZotaBet, across more than thirty markets. It offers revenue share, CPA, hybrid, spend-based and prepay commission models, reports registration-to-deposit conversion of around 70 per cent and click-to-deposit of around 35 per cent, and pays affiliates in fiat or cryptocurrency. The programme reports close to 5,000 active partners. Boomerang also operates as a sponsor in football, including shirt and stadium partnerships with European clubs, which it uses as a traffic source for the brands.

Boomerang Studios
SuppliersMaltaBoomerang Studios is a Malta-based slot studio founded in 2020 building slots with a cartoon style such as Toro 7s, distributed through Yggdrasil's YG Masters programme and aggregators to operators in Britain, Europe, Ontario and Latin America. Its games are certified by an accredited test house before release in each regulated market.

Booming Games
SuppliersIsle of ManBooming Games is a casino game studio founded in 2014 and headquartered in the Isle of Man with development in Malta and Ukraine, developing slots including Buffalo Hold and Win, Wolf Reels and its Booming Bananas and Sensational series, and supplying network promotions including tournaments and Booming Jackpots. Its games are certified in Britain, Sweden, Denmark, Malta, Italy, Spain, Greece, Romania, Ontario and other regulated markets and are distributed to operators directly and through aggregators, with a significant presence in Latin America and crypto-facing markets.
Boyd Gaming
OperatorsUnited StatesBoyd Gaming Corporation is a casino operator founded on 1 January 1975 by Sam and Bill Boyd to develop the California Hotel and Casino in downtown Las Vegas, and is still headquartered in the city. It trades on the New York Stock Exchange under the ticker BYD. It is one of the most geographically diversified American operators, running 28 gaming properties across 10 states, managing a tribal casino in northern California, and owning Boyd Interactive, a business selling online casino both to consumers and to other operators. In July 2025 it sold its 5% equity stake in FanDuel Group to Flutter Entertainment for 1.755 billion dollars, using the proceeds to cut debt while extending its market access agreements with FanDuel through to 2038.

BoyleSports
OperatorsIrelandBoyleSports is Ireland's largest independently owned bookmaker, founded in 1982 by John Boyle, who opened his first shop in Markethill, County Armagh with 18,000 pounds raised from a loan from his father and bank finance. Its head office is on the outskirts of Dundalk in the Republic of Ireland. The company remains family owned and has grown to more than 390 shops across Ireland and the United Kingdom, employing over 2,700 people across Ireland, the UK and Gibraltar. Its British expansion has come largely through acquiring independent estates, and it is licensed by the Gambling Commission for its UK operations. Alongside retail it runs an online business covering sports betting, casino, poker, bingo and lottery.

Bplay
OperatorsArgentinaBplay is an Argentine online sports betting and casino operator run by Boldt, a Buenos Aires-listed gaming and technology group, licensed in the City and Province of Buenos Aires and other Argentine provinces under the province-by-province online regime, and in Paraguay. Boldt also operates land-based casinos and slot halls in Argentina, and Bplay sponsors Argentine football clubs.

Bragg Gaming Group
PlatformsCanadaBragg Gaming Group is a Toronto-headquartered iGaming content and technology supplier listed on Nasdaq and the Toronto Stock Exchange, providing casino game aggregation and player engagement tools through its ORYX Gaming platform, proprietary content from its Wild Streak, Atomic Slot Lab and Indigo Magic studios, and a turnkey player account management platform for operators in Europe and North America. Formed in 2018 and grown through the acquisitions of ORYX, Wild Streak and Spin Games, it holds supplier licences in Britain, the American online casino states, Ontario, the Netherlands, Germany and other regulated markets.

BrainRocket
PlatformsCyprusBrainRocket is a Cyprus-headquartered software development and product company building technology for online casino and sportsbook brands, with offices in Limassol, Malta, Lisbon and Warsaw and a workforce reported at more than a thousand. It develops platform components, front ends, payment integrations, data and CRM tools and marketing technology for the iGaming brands it serves, and recruits heavily in engineering, product and data roles. Founded in 2020, it is among the largest iGaming technology employers in Cyprus and sponsors developer and industry events in the region.

Brite Payments
PaymentsSwedenBrite Payments is a Stockholm-based instant bank payments company founded in 2019 by former Trustly executives, providing account-to-account deposits and instant payouts through open banking across more than twenty European markets, with a pay-and-play flow for gambling operators that verifies identity through the customer's bank. It is licensed as a payment institution in Sweden and serves online gambling, e-commerce and financial services merchants in the Nordics, Germany, the Netherlands, Spain and elsewhere, competing with Trustly and Zimpler on instant settlement and payout speed.

British Columbia Lottery Corporation
OperatorsCanadaThe British Columbia Lottery Corporation is a Crown corporation founded in 1985 and headquartered in Kamloops, British Columbia. It conducts and manages all lottery, sports betting and casino gambling in the province. Its PlayNow platform is the only licensed online casino operator in British Columbia, and BCLC also supplies it into Manitoba and Saskatchewan, making it the closest thing Canada has to a multi-province online gaming operator outside Ontario's open market. The corporation has delivered 28 billion Canadian dollars to the province since 1985. It has also been at the centre of British Columbia's money laundering debate, which drove the Cullen Commission and reshaped source-of-funds requirements across Canadian casinos.
Bulletproof Games
SuppliersUnited KingdomBulletproof Games is a slot studio founded in 2019 with a base in Britain, building slots with a pop-culture edge such as Bunny Loot and Retro Tapes, distributed through Yggdrasil's YG Masters programme to operators in Britain, Europe and Ontario. Its team came from established suppliers and it certifies games for the regulated markets Yggdrasil serves.
Buzz Bingo
OperatorsUnited KingdomBuzz Bingo is Britain's largest retail bingo operator, running around eighty bingo clubs across England, Scotland and Wales, and an online bingo, slots and casino business licensed by the Gambling Commission. The business was formed from the Gala Bingo retail clubs acquired by Caledonia Investments in 2015 and rebranded as Buzz Bingo in 2018, with the online site launched the same year and run on a third-party platform. Headquartered in Nottingham, it links its club membership scheme to its online product and positions itself on the community side of bingo rather than casino-led play.

bwin
OperatorsGibraltarbwin is an online sports betting and casino brand founded in Austria in 1997 as betandwin, merged with PartyGaming in 2011 to form bwin.party, and owned by Entain since 2016. Licensed in Germany, Austria, Italy, Spain, France, Belgium, Greece, Romania, Brazil and other markets, it is Entain's principal brand in continental Europe, with long-standing football sponsorships including Real Madrid and Bayern Munich in earlier years and current partnerships across European leagues. It runs on Entain's platform from Gibraltar and Vienna.