- Advertising permitted
- Yes
- Affiliate rules
- Affiliates are not separately licensed in most US states, but the operator remains accountable for advertising published on its behalf, including by affiliates.
- Celebrity and influencer rules
- Advertising must not be directed at people under the legal minimum age, which constrains the use of personalities and channels with an under-age following.
- Social media rules
- Social media promotion is within the rules, including the responsible gambling message requirement and the prohibition on reaching under-age audiences.
- Bonus advertising rules
- Offers may not be described as free or risk-free where the customer must stake their own money or can lose, which removed the standard acquisition formula from the Ohio market.
- Mandatory warnings
- A responsible gambling message and the state problem gambling helpline must appear in advertising.
- Penalties for breach
- The Ohio Casino Control Commission has been among the most active enforcers in the United States, collecting more than $1 million in fines in the first year of legal sports betting. DraftKings paid $500,000 to resolve two cases, one of which involved mailing advertisements to people under 21.