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bet365

bet365

bet365 is a British online gambling operator founded in 2000 by Denise Coates and headquartered in Stoke-on-Trent. It remains privately held by the Coates family: Denise Coates is joint chief executive and majority shareholder with a stake of around 58%, her brother John Coates holds roughly 25% and is joint chief executive, and their father Peter Coates is chairman. It is one of the largest online gambling companies in the world, employing more than 10,000 people, with a product range covering sports betting, online casino, poker and bingo. It is licensed by the Gambling Commission in Great Britain and holds licences across a long list of regulated markets, and in 2026 it secured a French online sports betting licence from the ANJ, adding one of the last major European markets it had not entered.

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bet365 at a glance

Stories
24
Last covered
October 2026
Coverage since
May 2025
Segment
Operator

Latest coverage

Amsterdam canal boat basilica dusk
Regulatory

The Dutch KSA Renews Eight Online Licences and Weighs Five Years of Breaches

TOTO, Holland Casino, Kansino, FairPlay, Bingoal, bet365, GG Poker and Betcity have licences to September 2031. For the first time the regulator explicitly examined violations definitively established in the previous five years, asked applicants what they had done about them, and issued unnamed operators "additional points for attention".

Dutch regulator braces for market turbulence with radical governance shakeup
Regulatory

KSA Renews Eight Dutch Licences to 2031 After Weighing Five Years of Breaches

The 2021 licences expire at the end of this month. Bet365, TOTO, Holland Casino, Kansino, FairPlay, Bingoal, GGPoker and Betcity have theirs to 2031. New in the renewal test: every violation definitively established in five years, what the operator did about it, and "additional points of attention" for some. The rest of the market has under two weeks.

Canada parliament canadian flag
Regulatory

Offshore Casino Uses a Deepfake of Alphonso Davies's Father to Sell to Albertans

An Instagram ad showed the Bayern Munich defender's father arrested over a vault of cash, cleared, and then urging viewers to play the same casino, with an AI Drake for good measure. The link went to a Comoros-licensed site two months after Alberta opened a regulated market that bans athletes from casino ads altogether.

Uk gambling industry faces renewed tax threat as former pm calls for major hikes
Corporate

bet365 Cuts 340 Jobs, the Last of Britain's Big Five to Move on Tax

Around 300 of the roles are in Stoke-on-Trent, where bet365 is the biggest private employer, and 40 across Gibraltar and Malta. Voluntary redundancies come first. Every one of the five largest British gambling firms has now cut staff since remote gaming duty rose 19 points.

German legal storm threatens to crash the Maltese fortress protecting bet365
Regulatory

German legal storm threatens to crash the Maltese fortress protecting bet365

The escalating legal conflict over bet365 in Germany serves as a litmus test for the European Union’s ability to enforce judicial cooperation across borders. As Maltese legislation continues to shield operators from multi million euro claims the upcoming decisions from the European Court of Justice will determine whether the current system of regulatory loopholes can survive or if a new era of stringent player protection and cross border accountability is about to begin.

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