Bet25 is a Danish-licensed online sportsbook and casino operator run by Dansk Underholdning, the group formerly known as 25syv, from Copenhagen. It operates the Bet25 sportsbook, the Rød25 online casino and Bet25 Heste, its horse racing betting brand built on Denmark's totalisator rights, under licences from the Danish Gambling Authority. The group is Danish-owned and positions itself as the domestic alternative to the international operators in the Danish market, with sponsorships in Danish football, handball and racing.
Finland's state-owned gambling company will run a new brand built on Viaplay's sports content in its home market and in Denmark from 1 July 2027. It is Veikkaus's first consumer business outside Finland, and the announcement is silent on the licences the brand will need.
Sweden's racing-owned operator says casino grew 13% in the third quarter, but the growth came entirely from its Danish subsidiary: in Sweden, horse betting, sports betting and casino all earned less than a year ago. The money that funds Swedish trotting and gallop racing shrank with them.
ATG, the Swedish horse racing and betting operator, has announced the appointment of Mikael Bäcke as the new Chief Executive Officer of Hippos ATG. This new