Superbet is a sports betting and gaming operator founded in Romania in 2008 and headquartered in Bucharest, running retail betting shops and online sportsbook and casino operations in Romania, where it is the market leader, Poland, Serbia and Belgium, where it operates the Napoleon brand, and Brazil, where it launched under a federal licence in 2025. The group runs its own platform and game studio, has attracted investment from Blackstone since 2019, sponsors Romanian and Polish football, and reports annual revenue above one billion euros. Superbet employs several thousand people across its markets and technology hubs.
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The City of Brussels gave its 15-year casino concession to Napoleon Games by 91.02 points to 87.74. The administrative court has now suspended that decision, and one of its grounds is a European filing the city never made.
Bucharest handed licensing power to local councils, and they have used it. An entire county has voted to phase out gaming halls, Timisoara has banned them outright, and one operator has said publicly that nobody loses their job.
UOKiK is examining seven bookmakers for interface design that manipulates behaviour, with a tool built specifically to spot it. Five of them face separate proceedings where the exposure is 10% of annual turnover.
A €1.2 billion market growing at 15% year-on-year and still less than 60% online. Superbet has spotted the opportunity, and it is moving fast.
It’s been a seismic week. From right here in Malta, you can feel the shockwaves from two industry-redefining deals. This is the new era of consolidation, and
Superbet Group has announced a significant management reshuffle that will see its founder, Sacha Dragic, take over as the sole CEO of the operator group,
This week felt like a tale of two industries. In one, we saw colossal, forward-looking investments designed to conquer the next frontier. In the other, we saw
London, UK - 26th September 2025 - The controversy surrounding Superbet's massive €30 million payout in Romania has deepened significantly, as the game's B2B
Leading Romanian operator Superbet has made a stunning and hugely expensive decision to honour over €30 million in winnings that were generated after a major
Blackstone, reportedly the world’s largest private equity fund, is exploring options to sell Clarion Events, a global corporate events firm that includes its