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Superbet

Superbet

Superbet is a sports betting and gaming operator founded in Romania in 2008 and headquartered in Bucharest, running retail betting shops and online sportsbook and casino operations in Romania, where it is the market leader, Poland, Serbia and Belgium, where it operates the Napoleon brand, and Brazil, where it launched under a federal licence in 2025. The group runs its own platform and game studio, has attracted investment from Blackstone since 2019, sponsors Romanian and Polish football, and reports annual revenue above one billion euros. Superbet employs several thousand people across its markets and technology hubs.

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Superbet at a glance

Stories
16
Last covered
October 2026
Coverage since
May 2025
Segment
Operator

Latest coverage

European Union flags flying in front of a glass office building in Brussels
Corporate

Maarten Haijer Moves From EGBA to Lead a New Global Gambling Alliance in Geneva

The former Secretary General of the European Gaming and Betting Association is the first Director General of the World Gaming and Betting Alliance, a Swiss association whose listed members are bet365, Entain, FDJ United, Flutter and EGBA itself. The Geneva commercial register shows it was founded on 9 July and already had Haijer as a signatory before EGBA announced he was leaving.

The flag of Brazil, green with a yellow diamond and a blue globe bearing the motto Ordem e Progresso
Regulatory

Datafolha Finds 78% Back Brazil's Betting Ban as Broadcasters Go to the STF

Brazil's betting ban polls far better than the market it replaced, but most voters say it will not decide their vote, and Lula has now said the election is why he acted. Broadcasters, operators and six football clubs have asked the Supreme Court to step in before licensed sites go dark on 6 October.

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