Smart View Tipping Feed and Racing Bet Builder to help operators present racing in a more intuitive, insight-led way for customers
Spotlight Sports Group, the global racing technology and media organisation behind Racing Post, today announced two major product releases that will anchor its Racing Innovation strategy for 2026.
Smart View Tipping Feed and Racing Bet Builder will be made available to operators this month, marking a significant step in Spotlight Sports Group’s racing technology offering as it enters Racing Post’s 40th anniversary year.
The two products have been developed to give operators modern, algorithm driven tools that increase customer engagement at scale while simplifying the betting experience for both time poor and novice racing audiences. Together, these releases represent the most significant evolution of Smart View to date, extending Spotlight’s trusted racing intelligence beyond racecards into predictive, recommendation driven products built for modern sportsbook environments.
Smart View Tipping Feed is a global 24/7 tipping service providing a continuous stream of ready-to-bet selections across the UK and Ireland, USA and Canada, Australia and New Zealand, France, South Africa and the UAE, with further regions to follow. Each tip is tagged to a clear betting angle, including Naps, Bankers, Course Legends, Ideal Conditions and Data Aces, giving operators a constant flow of high quality, high intent content that can be deployed across sportsbook, app, CRM and retail environments.
Racing Bet Builder is Spotlight’s first same-race multiple product built specifically for horse racing. The product delivers intelligent Bet Builder selections across all UK and Irish races where same-race multiples are supported by market availability, identifying the strongest combinations across key derivative markets including To Win, Top Finish, Winning Distance and Match Bets. Rather than offering a single overall verdict, each Bet Builder is constructed from multiple data-led selections, with every leg supported by written insight and a Smart View market confidence rating, enabling operators to present racing Bet Builders that are transparent, explainable and driven by trusted expertise.
Both products are powered by the Smart View Engine, which evaluates hundreds of variables for every runner and generates clear, interpretable ratings across factors such as ability, trainer form, jockey strength, course suitability, distance and ground preferences, draw bias and jumping proficiency. The engine has been engineered to remove complexity from racing and broaden its appeal globally, enabling operators to engage wider audiences while scaling racing content with consistency and accuracy.
Sam Houlding, Managing Director of B2B at Spotlight Sports Group, said: “As we enter Racing Post’s 40th anniversary year, we are proud to continue to lead the way with racing innovation that moves the industry forward. Smart View Tipping Feed and Racing Bet Builder represent the next evolution of our fantastic Smart View product, with both innovations delivering modern, data driven solutions that give operators powerful new ways to engage racing audiences, and give punters easily digestible, trusted guidance, crafted from decades of Spotlight expertise. These releases mark only the beginning of our 2026 innovation roadmap and we are excited to share more in the months ahead.”
Spotlight will showcase both products at ICE Barcelona from 19 to 21 January.
