Spillemyndigheden, the Danish Gambling Authority, is an agency under Denmark's Ministry of Taxation and Growth that works for a fair gambling market with informed citizens and responsible operators. It issues licences for lotteries, betting and online casino, gaming machines, poker and land based casinos, and supervises and advises licence holders and the suppliers of games to Danish operators. Its work also covers anti money laundering regulation, consumer protection, match fixing and monitoring of the gambling market, and it promotes the player tools ROFUS, StopSpillet and StyrPåSpillet. The authority was set up in 2000 under the Ministry of Taxation and became an independent agency with its own director on 1 January 2013, after the 2012 Gambling Act partly liberalised the market. About 130 staff work at its head office in Odense.
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Finland's state-owned gambling company will run a new brand built on Viaplay's sports content in its home market and in Denmark from 1 July 2027. It is Veikkaus's first consumer business outside Finland, and the announcement is silent on the licences the brand will need.
Denmark's liberalised gambling market shrank year on year in August for the first time in 2026, and sports betting accounts for more than the whole fall. The comparison is with an exceptionally strong August for bookmakers last year, and the data cannot say whether Danes staked less or simply lost less.
Denmark's government has put its lapsed gambling advertising bill back before the Folketing, with a 10-minute buffer around every live sports broadcast and new limits on who may appear in gambling ads. The clause with the most commercial bite is quieter: affiliates could no longer be paid on players' turnover or losses.
Denmark's gambling regulator has opened applications for new and renewed land-based casino licences for the first time this year, even as the segment posted a 5.6% decline in GGR and now accounts for just 3% of the total market. The move signals a structural recalibration rather than a recovery.
Denmark's regulated gambling market posted total revenue of DKK585 million (approx. $91.3m) in June, a headline drop of 17% compared to the same month last
Online casino gambling continues its trajectory of strong growth and remains the leading sector in Denmark's gambling market, according to the latest figures